What Is a Trademark?

A sign used to distinguish the goods or services of one business from those of another.

What Does Trademark Mean?

A trademark is a sign, such as a word, name, logo or combination, that helps customers identify a business and its goods or services. Distinctiveness lies at the heart of trademark law.

Why It Matters

Trademarks protect brand identity and help prevent confusion in the market. Whether a sign qualifies for protection, and how to enforce it, depends on the applicable law and the facts.

Related Information

Related legal terms: Copyright, Patent, Infringement, Assignment

Related practice area: Intellectual Property Law →

Dealing With a Related Matter?

This explanation is a general starting point. If the term matters in a specific situation you are facing, a conversation about your facts can help you decide the right next step.

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This definition provides general information and does not constitute legal advice. Laws change, and their application depends on the facts of a matter. For advice on your specific situation, consult a qualified lawyer.